Chapter 1264
Chapter 1264: Chapter 1140: I didn’t say a word, how did I become the target?
_1 Chapter 1264: Chapter 1140: I didn’t say a word, how did I become the target?
_1 “Homeward Journey” was the two-player cat and dog adventure game that Cheryl had been working on.
Actually, she wanted to call it “Cats and Dogs Battle” or something like “Meow Woof Mobilization”, a name that screams of cuteness from the title itself.
But she took a page from Lincoln and had a vote, only to see her favorite name losing the manner…
Fortunately, no name received more than 50% of the votes, so the final name wasn’t settled yet, giving her an opportunity to turn things around.
But now an excellent opportunity lay before her.
She couldn’t help but want to ride the wave of popularity, so instead of pulling in votes for a second round, she simply picked the name “Homeward Journey,” the one that had received the highest number of votes in the previous round.
As for this chance to ride on the coattails of a popular trend, she had discovered it when the “A Quiet Place” team was making keepsakes for their players-
She saw a figurine, handmade by Lincoln himself, but which had to be abandoned due to staff persuasion.
It was the figurine of the “dying girl covered with virus-infected flowers, sealed in a glass container”.
Although the “A Quiet Place” team was worried about receiving threats and stopped Lincoln from sending it out, Cheryl thought the idea was fantastic!
So she promptly used the excuse of “I really like it” to ask the development team for one.
Next, she returned to her office and began to think hard about an excuse.
Source: AllNovelFull.com, updated on Ɲ0νǤօ.ƈο
— She wanted to ride the wave of “A Quiet Place’s” popularity, promising a free figurine for anyone who pre-ordered her game!
And since she wanted to ride the wave, it was crucial to launch the campaign when the popularity of “A Quiet Place” was at its peak.
But “A Quiet Place” has just been released for a few days, promoting a new game at this time is somewhat odd from a commercial perspective.
Even in the release habits of Cloud Dream, only the standard masterpieces tried as much as possible to stagger the release timing.
For smaller games, the release timing was always more casual, but she needed to find a plausible excuse.
Luckily, this excuse wasn’t hard to find at all.
On social networks, casual players, who were lured into the serene game atmosphere by the first chapter of “A Quiet Place”, have been complaining about getting scared.
Not to mention the blood-filled chapters that followed.
Casual gamers are not only afraid to play it, they don’t even dare to watch it.
Even hardcore players with a “strong heart” would need a cute, fluffy, warm casual game to soothe their wounded hearts after experiencing such sensory shocks.
So…
This wasn’t about making money, it was all for the players!
Cheryl felt this reason was enough to convince Lincoln.
As the “foster mother” of Little Milkshake, as long as her reasons passed scrutiny, Lincoln would not be likely to refuse.
Not to mention a reason as “appropriate” as this.
In reality, things were even easier than she had imagined-
As soon as she shared her idea with Lincoln, he immediately got excited.
— Ha!
Finally, someone appreciates my creativity and figurines!
Without a second word, he agreed to this promotional strategy.
He didn’t even glance at the set of reasons she compiled.
It was only when Cheryl insisted on not wasting her hard work and shoved the proposal into his hand, forcing him to read it, that Lincoln eventually read through the data Cheryl had collected and the purpose of her launching the game at this time.
For a moment, Lincoln was immensely pleased, feeling as though the young girl he had taken in had finally grown up.
He readily agreed to her plan.
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And so, the director of Cloud Dream Pet Department — Cheryl, swung into action!
*
The pinned post that Qi Ye saw on the forum was just one of the many ads that Cheryl had spread out.
Before clicking, Qi Ye was a little puzzled.
What’s this “Homeward Journey”?
Why is it placed in “A Quiet Place”, or should we say now, the “Sky Fall” forum?
But after clicking into it, he was immediately shocked by the marketer’s unscrupulously fielded intention-
He actually saw the little girl he sent away in the ending of “Do Not Touch”!
Does this mean that things ended badly for little Jasmine after he sent her away?
Was she forced to have alien plants implanted in her in a sealed laboratory?
“Damn!”
Qi Ye couldn’t help but swear at the sight.
He felt like his conscience was being judged.
“It wasn’t my intention….
Wasn’t I just momentarily swayed by the slogan of saving the world?”
Beneath the post, regrets and remorse piled up in comments:
” This kills both, the person and the heart!
It kills both!!”
“I got it wrong!
I’m going to play the second week right now!”
“[Renowned Designer Lincoln’s Labor of Love]?
Are you guys freaking serious??”
“This definitely seems like something Lincoln could do!
And probably while laughing hysterically!”
“Homeward Journey, huh?
I want to see what kind of crazy development team came up with such a weird promotional strategy.”
…
Qi Ye also became curious about this game’s development team.
Realistically, even if Sky Fall has a unique approach and is filled with horror and violence, it undoubtedly limits its audience size.
The player base probably can’t compare to the likes of mainstream games like “Chang’an” and “Battlefield.”
But, the development team’s commemorative gifts had already reached the fifth one, indicating that, within just a few days of the game release, at least 50 million players had already completed the fifth chapter!
It’s highly probable that the player base has exceeded a hundred million.
This “Homeward Journey” team dares to do so, aren’t they afraid of exhausting their hundreds of millions of players and having them turn on them?
Even with Lincoln as the major scapegoat upfront, it still takes quite a bit of courage!
Qi Ye clicked on the 45-second promotional video.
*
At the same time, on major influential platforms like Spiritual Rhinoceros, Vortex forums, Pilipili…
the advertising for “Homeward Journey” steadily unfolded.
The gaming media was astounded.
They could never have imagined that Cloud Dream would launch another new game so quickly!
The last time Cloud Dream released two games in a week was indeed the previous time.
But by now, no one dares to judge Cloud Dream based on standard business operations.
—Does Cloud Dream need others to teach them how to do business?
Cloud Dream will do whatever it wants to do!
Of course, being surprised doesn’t mean they won’t rapidly share this news.
The players were also shocked.
However, unlike the media, they quickly understood the development team’s thought process after seeing the cover picture of the promotional clip.
— The cover picture of the promotional video was a Cow Cat with the Little Milkshake, huddled close by a fire.
The players, especially the casual ones who shy away from the horror genre, got excited immediately!
“Hooray!
It’s a casual game!”
“Little Milkshake is back at work!”
“Hahaha, I’ve been keeping this silly dog, now that I see him suddenly working, it feels so strange!”
“That cat looks familiar too!
Isn’t that Cloud Dream Pet Department’s 007 staff?
I remember it’s called Ah Meow!”
…
Due to the active sharing by the major platforms, media, and players, the popularity of “Homeward Journey” skyrocketed, and the views of the promotional clip kept climbing.
Cheryl was thrilled.
Then, she received three consecutive texts from Lincoln—
[???]
[What do you mean by “Renowned Designer Lincoln’s Labor of Love”?]
[This wasn’t mentioned in your proposal, was it?!]
Lincoln was a bit confused.
He hadn’t posted any status update, yet suddenly he found himself under heavy attack from a large group of excited players.
Following the keywords, he realized he’d been featured in the promotion for “Homeward Journey”—and had been heavily emphasized, no less.
“Of course not.”
“If it were written in there, it would definitely get rejected!”
Cheryl threw her phone aside and continued to check the feedback on the promotional clip.
Meanwhile, Lincoln, seeing the “read but not replied” message, had even more questions.